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Persado

Use this: When you’re an enterprise brand or a marketing agency that needs more persuasive, high-converting messaging—use Persado to personalize language at scale.

At a Glance

Notable AI Features

Emotion-based language generation

Performance prediction

A/B testing capabilities

Brand voice customization

Multi-language support

Content intelligence dashboards

Audience segmentation for personalized messaging

Who Uses Persado?

CMOs

Marketing teams

CRM managers

Digital strategists

eCommerce managers

Campaign analysts

Startup founders

Product marketers

About Persado

Overview

Persado is an AI-powered platform designed to optimize marketing language using a proprietary Language AI engine. It analyzes vast datasets of human language and campaign performance to generate and test messages that resonate with specific customer segments.

It provides data-driven insights into the emotional and rational drivers of consumer behavior, enabling marketers to create more persuasive and effective content. Persado’s technology is used by enterprise brands to drive higher conversions and engagement across digital channels. Integrations with major platforms like Salesforce and Oracle make it suitable for enterprise-scale deployment.

Trusted by American Express, Microsoft, and Verizon, it specializes in the banking, retail, and telecom sectors.

Key Highlights

Generates marketing language proven to drive action
Optimizes subject lines, CTAs, and campaign copy
Integrates with email, SMS, social media, and web platforms
Uses language models to match tone with audience intent
Delivers real-time A/B testing insights
Supports customer journey-based messaging
AI analyzes historical campaign performance for guidance
Available for both B2C and B2B use cases
Offers branded language libraries and tone guidelines
Compatible with major martech ecosystems (Salesforce, Adobe, etc.)

Why Try Persado?

Persado eliminates guesswork in marketing copy by using AI to determine which emotional triggers and phrases drive conversions. It’s ideal for enterprises needing compliant, scalable messaging that outperforms generic content.

Additional Information

Founder: Alex Vratskides
Founded: 2012
Developer: Persado, Inc.
Release Date: Initial release in 2012

Technology Stack

NLP (Natural Language Processing)
LLM (Large Language Model)
Artificial Intelligence (AI)
Data Analytics
Behavioral Science
Deep Learning Transformer Models
Generative AI

Pricing

** Please refer site’s pricing page for accurate info.

Custom pricing

FAQs

What exactly does Persado do?

Persado generates and optimizes marketing language using AI to improve engagement and conversion rates across various channels.

What kind of results can I expect from using Persado?

Users typically see improvements in click-through rates, conversion rates, and overall campaign performance. Specific results vary based on industry, audience, and campaign goals.

What channels does Persado support?

Persado supports a wide range of digital marketing channels, including email, SMS, social media, websites, and advertising platforms.

Is there a free trial or freemium plan?

No. Persado operates on a custom enterprise pricing model.

How does Persado improve conversion rates?

By testing emotional and contextual language across touchpoints, it finds combinations that drive higher conversions.

Category:

Tags:

🤖 AI Writing Tool, AI Marketing Tool, AI Content Generation, Marketing Automation, Email Optimization, Language Optimization, Customer Engagement

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